public relation > a distinctive management function which helps to establish and maintain mutual lines of communication, understanding, acceptance and cooperation between and organization and its public.
new media > mass communication using digital technologies such as the internet.
>the earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” The PRSA National Assembly adopted the following definition in 1982: "Public relations helps an organization and its publics adapt mutually to each other."<
you can check the link to know more....
> https://www.prsa.org/aboutprsa/publicrelationsdefined/ <
> http://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#ee56964436b7 <
> http://www.swinburne.edu.au/study/courses/units/Public-Relations-Communications-and-New-Media-PUB60004/local <
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
group member :
1) izwan firdaus bin jeffri
2) muhd syafiq bin hashim
3) arif raziq bin rani
4) nur nadhirah azman
5) nurul airen binti abdullah
